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Chapter1
ExecutiveSummary
Introduction1-1
Description1-1
SummaryofResearchFindings1-3
MarketOpportunitiesandForecasts1-3
MarketScenarioinEurope1-3
MarketForecasts1-3
TrendsbyProductType1-3
TotalMarketforDryMixMortarAdditives1-3
CelluloseEthersMarket1-4
Defoamers1-4
HydrophobisingAgents1-4
RedispersiblePowders1-4
OtherAdditivesMarket1-4
ActiveParticipants1-5
Conclusion1-5
Chapter2
IntroductiontotheMarket
IndustryChallengesFacedByConstructionChemicalManufacturers2-1
KeyIndustryChallenges2-1
RisingRawMaterialPrices2-2
EffectofConsolidation2-2
ConflictingEnd-userPreferences2-2
Chapter3
TotalMarketforDryMixMortarAdditives
TheTotalEuropeanMarket3-1
MarketOverviewandDefinitions3-1
DryMixMortars3-2
TypesofDryMixMortars3-3
MarketEngineeringMeasurementAnalysis3-4
MarketAge3-4
Revenues3-4
RevenueGrowthRates3-5
DegreeofCompetition3-5
MarketDrivers3-5
ChangingEnd-userPreferenceStimulatesGrowth3-5
RequirementforImprovedPerformanceNecessitatesAddition3-6
RegionalVariationBoostsDemand3-6
MarketRestraints3-6
PricingIssuesRestrictGrowth3-7
MarketForecasts3-7
RevenueAnalysis3-7
VolumetricProductionofDryMixMortars3-9
CompetitiveStructure3-10
DefoamerManufacturers3-12
HydrophobisingAgentsManufacturers3-12
CelluloseEtherManufacturers3-12
RedispersiblePowderManufacturers3-12
OtherAdditiveManufacturers3-12
Distributors3-13
CompetitiveFactors3-13
MergersandAcquisitions3-15
Dow'sAcquisitionofBayer'sWolffWalsrodeCelluloseBusinessDivision3-15
Shin-Etsu'sAcquisitionofClariant'sCelluloseBusiness3-15
Chapter4
ForecastsforDefoamers
MarketOverview4-1
Introduction4-1
AvailabilityofChemistries4-1
RoleofDefoamersinMortarApplications4-1
Specifications4-2
MarketEngineeringMeasurementAnalysis4-2
MarketAge4-3
Revenues4-3
RevenueGrowthRates4-3
DegreeofCompetition4-3
MarketDynamics4-3
MarketDrivers4-3
FunctionalRequirementStimulatesSales4-3
MarketRestraints4-4
RestrictedApplicationHindersGrowthProspects4-4
MarketForecastsandTrends4-4
RevenueForecasts4-4
RevenueAnalysis4-6
CompetitiveStructureandMarketShareAnalysis4-6
KeyParticipantsandProductAnalysis4-7
CompetitiveFactors4-8
MarketShareAnalysis4-9
Chapter5
ForecastsforHydrophobisingAgents
MarketOverview5-1
Introduction5-1
AvailabilityofChemistries5-1
RoleofHydrophobisingAgentsinMortarApplications5-1
Specifications5-2
MarketEngineeringMeasurementAnalysis5-2
MarketAge5-3
Revenues5-3
RevenueGrowthRates5-3
DegreeofCompetition5-3
MarketDynamics5-3
MarketDrivers5-3
ContinuousProductEnhancementBoostsApplication5-4
MarketRestraints5-4
End-userPreferencesDeterGrowthOpportunities5-4
MarketForecastsandTrends5-5
RevenueForecasts5-5
RevenueAnalysis5-6
CompetitiveStructureandMarketShareAnalysis5-7
KeyParticipantsandProductAnalysis5-8
CompetitiveFactors5-8
MarketShareAnalysis5-9
Chapter6
ForecastsforCelluloseEthers
MarketOverview6-1
Introduction6-1
RoleofCelluloseEthersinMortarApplications6-2
Specifications6-2
MarketEngineeringMeasurementAnalysis6-2
MarketAge6-3
Revenues6-3
RevenueGrowthRates6-3
DegreeofCompetition6-4
MarketDynamics6-4
MarketDrivers6-4
SuperiorPerformanceStimulatesAddition6-4
MarketRestraints6-5
PricingIssuesImpedeGrowthPotential6-5
MarketForecastsandTrends6-5
RevenueForecasts6-5
RevenueAnalysis6-7
CompetitiveStructureandMarketShareAnalysis6-7
KeyParticipantsandProductAnalysis6-8
CompetitiveFactors6-9
MarketShareAnalysis6-10
Chapter7
ForecastsforRedispersiblePowder
MarketOverview7-1
Introduction7-1
RoleofRedispersiblePowdersinMortarApplications7-1
AvailabilityofChemistries7-1
Specifications7-2
MarketEngineeringMeasurementAnalysis7-2
MarketAge7-3
Revenues7-3
RevenueGrowthRates7-3
DegreeofCompetition7-3
MarketDynamics7-3
MarketDrivers7-3
ConstructionActivityProvidesGrowthOpportunities7-4
MarketRestraints7-4
PricingIssuesRestrictApplication7-4
MarketForecastsandTrends7-5
RevenueForecasts7-5
RevenueAnalysis7-6
CompetitiveStructureandMarketShareAnalysis7-6
KeyParticipantsandProductAnalysis7-8
CompetitiveFactors7-8
MarketShareAnalysis7-9
Chapter8
ForecastsforOtherAdditives
MarketOverview8-1
Introduction8-1
Air-entrainers8-1
Plasticizers8-2
StarchEthers8-3
MarketEngineeringMeasurementAnalysis8-4
MarketAge8-4
Revenues8-4
RevenueGrowthRates8-5
DegreeofCompetition8-5
MarketDynamics8-5
MarketDrivers8-5
ConstantInnovationPavesWayforSuccess8-5
MarketRestraints8-6
DynamicEnd-userPatternHampersUsage8-6
MarketForecastsandTrends8-6
RevenueForecasts8-6
RevenueAnalysis8-8
CompetitiveStructureandMarketShareAnalysis8-8
Air-entrainers8-10
Plasticizers8-11
StarchEthers8-12
MarketShareAnalysis8-13
Chapter9
StrategicAnalysis
Conclusion9-1
Chapter10
DatabaseofKeyIndustryParticipants
KeyParticipants10-1
ActiveParticipantsintheDryMixMortarAdditivesMarketinEurope10-1