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Chapter1
ExecutiveSummary
MarketOverview1-1
Introduction1-1
ScopeofResearch1-2
ResearchMethodology1-2
SegmentationRationale1-3
SummaryofMajorFindings1-3
MarketGrowthandOpportunities1-3
MarketChallengesDriversandRestraints1-5
KeyIndustryChallenges1-5
KeyMarketDrivers1-6
KeyMarketRestraints1-7
ProductandApplicationTrends1-8
CompetitiveAnalysis1-8
ConclusionsandRecommendations1-10
Chapter2
IntroductiontotheIndustry
MarketOverview2-1
Introduction2-1
CommercialStrains2-2
TypesofAvailableProbioticStrains2-2
ProductTypeandApplications2-5
Introduction2-5
ProbioticYogurtanditsForms2-5
ProbioticDietarySupplements2-6
OtherProbioticFoodProducts2-6
ProbioticsandHealth2-7
PossibleHealthBenefitsAssociatedwithProbiotics2-7
IrritableBowelSyndrome(IBS)2-7
ModulationoftheImmuneSystem2-8
Preventionofselectallergies(e.g.atopicdermatitis)2-8
LactoseIntolerance2-9
Vaginitis2-9
Legislation2-10
UnitedStatesofAmerica2-10
Canada2-11
IndustryStructure2-12
TheSupplyChain2-12
KeySuppliers2-14
Licensor2-14
BiobalanceCorporation2-14
BioGaiaBiologicsAB2-15
Oragenics，Inc.2-16
ProbiAB2-16
UREXBiotech2-17
MultinationalIngredientCompanies2-18
Chr.HansenA/S2-18
Danisco2-18
DSMNutritionals2-19
InstitutRosell/Lallemand2-19
MedipharmUSA2-20
BulkProducers/Technologyproviders/ManufacturersforPrivateLabels2-20
AbiasaBioingredientsInc.2-20
CellBiotechCo.Ltd.2-20
HarmoniumInternationalInc2-21
NutraceutixInc.2-21
SabinsaCorporation2-21
UASLaboratories2-22
Captiveuser/Processor2-22
MorinagaMilkIndustryCo.，Ltd.2-22
ValioLtd.2-23
WakunagaofAmericaCo.，Ltd.2-23
Distributor/MarketingCompany2-24
AmerifitNutrition2-24
IndustryDynamics2-24
CompetitiveFramework2-24
EntryBarriers-Highforsuppliers，Lowforfoodandsupplementmanufacturers.2-25
ThreatofSubstitutes-Mediumthreatforbothsuppliersandend-usersofprobiotics2-26
BargainingPowerofSuppliers-Medium2-27
BargainingPowerofBuyers-Medium2-28
IntensityofRivalry-Mediumforbothsuppliersandend-usersofprobiotics2-29
ExamplesofTechnologyandProductDevelopments2-30
ExamplesofNewProductLaunches2-31
MergersandAcquisitions2-35
AcademicandResearchInitiatives2-37
ListofGlossaryandAcronymns2-37
GlossaryofTerms2-37
ListofAcronyms2-40
Chapter3
IndustryChallenges
IndustryChallenges3-1
ChallengesInfluencingtheTotalProbioticsMarket3-1
LargeInvestmentsinaSpeculativeMarketPosesThreat3-2
LowConsumerAwarenessHampersMarketPotential3-2
UnresolvedQualityControlIssuesDelayProgress3-2
LackofProductStandardsLowersEntryBarriers3-3
ChangingandIncreasingDemandsfromProcessors3-3
LengthyRegulatoryApprovalProcessDemotivatesMarketParticipants3-3
IssueswithLogisticsandDistribution3-4
DifficultiesinProductDevelopmentDelaysProductSpread3-4
ExternalFactorsAffectingRawMaterialCostFlattenMarketAttractiveness3-4
Chapter4
StrategicAnalysisoftheTotalProbioticsMarket
IntroductiontotheTotalProbioticsMarket4-1
MarketOverview4-1
MarketEngineeringMeasurementAnalysis4-2
MarketDrivers4-3
BetterMarketingStrategiesPromoteConsumerAwareness4-3
DevelopmentofNewApplicationsforProbioticStrainsExpandsConsumerChoice4-4
EndorsementsFromHealthcareProvidersBuildConsumerTrust4-4
ConsumerConcernforHealthandWellnessPromotesIncreasedConsumerInterest4-5
TechnologicalBreakthroughsAdvanceProductInnovation4-5
FormationofSynergiesAmongstCompaniesMaximizeResources4-5
MarketRestraints4-6
LegislativeRestrictionsandRegulatoryApprovalDissuadesProcessors4-6
RelativelyHighCostofProbioticsDetersMarketGrowth4-6
ForecastsfortheTotalNorthAmericanProbioticsMarket4-7
MarketForecasts4-7
RevenuesbyProductType4-9
PricingandMarginAnalysis4-10
ProductandApplicationTrends4-12
CompetitiveAnalysis4-14
CompetitiveStructure4-14
TiersofCompetition/TypesofCompetitors4-15
Tier1-StrainLicensor4-15
Tier2-MultinationalIngredientCompanies4-15
Tier3-BulkProducers/TechnologyProviders/ManufacturersforPrivateLabels4-15
Tier4-CaptiveUser/Processors/Semi-Finishers4-15
Tier5-Distributor/MarketingCompany4-16
CompetitiveFactors4-16
Chapter5
StrategicAnalysisoftheProbioticFoodMarket
IntroductiontotheProbioticFoodMarket-Yogurt5-1
MarketOverview5-1
MarketEngineeringMeasurementAnalysis5-3
MarketDrivers5-5
PalatabilityoftheFinishedProductPropelsVolumeGrowth5-5
PromotionsandAlternativeMarketingOptionsHeightensAwareness5-6
ProfitableProductsAttractsMoreProductManufacturers5-6
PursuitofHealthandWellnessIncreasesInterest5-7
PotencyRetainsCustomers5-7
ProductInnovationinApplicationFormatsFuelsRevenueandVolumeGrowth5-7
PortablePortionsthatOfferConvenienceBoostsMarketGrowth5-8
ProgramsEndorsedbytheGovernmentPromotesConsumption5-8
MarketRestraints5-9
RelativelyHighCostofProbioticsDauntConsumers5-9
InefficientDistributionImpedeMarketGrowth5-9
AcquiredTasteforSomeProbioticProductsPreventsConsumerPurchases5-10
ForecastsfortheProbioticFoodMarket-Yogurt5-10
MarketForecasts5-10
PricingAnalysisandTrends5-12
CompetitiveAnalysis5-13
CompetitiveStructure5-13
TypesofCompetitorsandTiersofCompetition5-15
MajorIndustryActivities5-16
DistributionStructure5-16
KeyEnd-userGroups5-16
CompetitiveFactors5-17
MarketShareAnalysis5-18
IntroductiontoOtherProbioticFoodsMarket5-20
MarketOverview5-20
Kefir5-23
FluidMilk5-24
Cheese5-24
CulturedSoymilk5-24
InfantFormula5-25
Cereal5-25
Peanutbutterwafers5-25
Bars5-25
Snackfoods5-26
Fruitjuice5-26
Sweetener5-26
Therapeuticproducts5-26
Oralhealth5-27
MarketTrends5-27
Chapter6
StrategicAnalysisoftheDietarySupplementProbioticsMarket
Introduction6-1
MarketOverview6-1
MarketEngineeringMeasurementAnalysis6-3
MarketDrivers6-4
HigherStabilityandLongerShelf-LifeOffersMoreConvenience6-4
EndorsementfromHealthcareProvidersAddsCredibility6-4
NaturalAffinityforSupplementsPromotesDemand6-5
EffectiveMarketingChannelsandDistributionNetworkEncouragePurchases6-5
HigherPotencyEquatestoHigherPerceivedValue6-5
LackofProductRegulationLowersEntryBarriers6-5
GrowingInterestfromPharmaceuticalCompaniesExpandstheMarket6-6
MarketRestraints6-6
NonexistentStandardsthatCheckforViabilityErodesConsumerTrust6-7
PresenceofSubstituteProductsCompeteforMarketShare6-7
ResponseRateDiscouragesConsumerPurchases6-8
IneffectiveMarketingFailstoCommunicatewithConsumers6-8
RelativelyHighCostofProbioticSupplementsDiscourageTrialPurchases6-9
ForecastsfortheDietarySupplementProbioticsMarket6-9
MarketForecasts6-9
PricingAnalysisandTrends6-12
CompetitiveAnalysis6-13
CompetitiveStructure6-13
TypesofCompaniesandTiersofCompetition6-14
DistributionStructure6-14
CompetitiveFactors6-15
MarketShareAnalysis6-16
Chapter7
Recommendations
MarketOpportunities7-1
MarketOpportunity7-1
CriticalSuccessFactors7-3
CriticalSuccessFactors7-3
EducateBuyers7-4
Constantproductinnovationandimprovement7-5
Collaborationamongsttierparticipants7-5
SuperiorCustomerService7-5
Offeracompleteproductportfolioinkeymarketsegments7-6
Ensurespeedtomarketnewproductdevelopment(NPD)items7-6
KnowledgesourceinthewholemanufacturingvaluechainfromR&Dtoproductiontomarketing7-6
Capitalizeonglobalexpertisebutofferpersonalizedservice7-7
Offercompetitivepricing7-7
StrategicRecommendations7-7
Chapter8
KeyMarketParticipants
KeyIndustryParticipants8-1
ManufacturersandSuppliers8-1
FoodorSupplementManufacturers8-1
ProbioticSuppliers/Distributors8-6
外商投資企業(yè)協(xié)會會員單位
最具品牌價值行業(yè)門戶
發(fā)改委十佳創(chuàng)新案例金典獎
電子行業(yè)協(xié)會副會長單位
哈爾濱最佳項目策劃智庫單位
深圳市商業(yè)聯(lián)合會會員單位
珠海招商合伙人
重慶市產(chǎn)業(yè)招商聯(lián)盟單位
中投顧問協(xié)辦的濟(jì)陽區(qū)（深圳） "新能源汽車產(chǎn)業(yè)"專題推介會
中投顧問受邀為合肥市投促部門作機器人產(chǎn)業(yè)招商培訓(xùn)
中投顧問為珠海全市招商系統(tǒng)培訓(xùn)產(chǎn)業(yè)招商大腦獲得圓滿成功
中投顧問為漢中市作"大數(shù)據(jù)招商、精準(zhǔn)招商"培訓(xùn)
中投顧問項目組赴安慶迎江經(jīng)開區(qū)調(diào)研
湖州市吳興區(qū)駐深辦來訪中投顧問
河北邢臺南宮市駐深領(lǐng)導(dǎo)赴中投顧問拜訪
中投顧問陪同廣州某經(jīng)開區(qū)領(lǐng)導(dǎo)赴外商協(xié)會治談合作
