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TheMarketEngineeringSystem2
MarketEngineeringReportElements3
IdentificationofIndustryChallenges3
MarketEngineeringMeasurements3
MeasurementTrends3
MarketEngineeringForecasting3
MarketShareAnalysis4
Measurement-DrivenMarketEngineeringStrategy4
MarketEngineeringMonitoring4
RecommendationsforFurtherResearch4
StrategicBenefitsofMarketEngineeringforReadersofThisReport4
TopTenBenefitsofaMarketEngineeringConsultingReport5
AWordofCaution5
Chapter1
ExecutiveSummary
IntroductiontotheEuropeanErectileDysfunctionTherapiesandDevicesMarket1-1
SummaryofMajorFindings1-3
MarketGrowth,OpportunitiesandTotalForecast1-3
PrimaryMarketDrivers1-4
PrimaryMarketRestraints1-6
AnalysisbyMajorSegment1-7
VacuumPumpDevices1-7
InflatablePenileImplants1-8
MalleablePenileImplants1-8
TransurethralTherapies1-9
OralTherapies1-9
IntercavernosalTherapies1-10
AnalysisbyGeographicRegion1-10
CompetitiveAnalysis1-11
Conclusions1-11
Chapter2
IntroductiontotheIndustry
IndustryDefinitions2-1
IndustryDevelopment2-3
ProductTypes2-3
VacuumPumpDevices2-3
InflatablePenileImplants2-4
MalleablePenileImplants2-4
TransurethralTherapies2-5
OralTherapies2-5
IntercavernosalTherapies2-5
IndustryStructure2-5
IndustryOrganisations2-6
IndustryIssues2-6
ResearchandDevelopmentIssues2-6
EconomicIssues2-7
EducationandInformationIssues2-9
IndustryStandards2-9
End-UserIssues2-10
Education2-10
ReimbursementandPricing2-10
Methodology2-11
ExchangeRates2-12
GlossaryofTerms2-12
Chapter3
MarketEngineeringResearchfortheTotalEuropean
ErectileDysfunctionDevicesandTherapiesMarket
ForecastsoftheTotalMarket3-1
MarketOverviewandDefinitions3-1
MarketEngineeringResearchMeasurementSystem3-3
PresentationofStrategicSignificanceofMeasurements3-4
MarketAge/ProductLifeCycle3-5
MarketSizeinDollars3-6
AnnualMarketGrowth3-7
MarketGrowthbyCompoundAnnualGrowthRate3-8
MarketConcentration3-10
NumberofCompetitors3-10
NumberofProducts3-11
MarketForecast3-13
MarketShare3-14
MarketEngineeringRevenueForecasts(1995to2005)3-16
MarketDrivers3-16
MarketRestraints3-20
MarketForecasts3-23
DemandAnalysis3-25
OtherMarketandTechnologyTrends3-26
PricingStrategyandTrendAnalysis3-32
CompetitiveStructure3-32
MarketShareTrends3-35
ForecastsoftheVacuumPumpDevicesMarket3-37
MarketOverviewandDefinitions3-37
MarketDrivers3-38
MarketEngineeringResearchMeasurementSystem3-40
MarketEngineeringRevenueForecasts(1995to2005)3-40
OtherMarketandTechnologyTrends3-42
PricingStrategyandTrendAnalysis3-43
CompetitiveStructure3-44
ForecastsoftheInflatablePenileImplantsMarket3-46
MarketOverviewandDefinitions3-46
MarketDrivers3-47
MarketEngineeringResearchMeasurementSystem3-48
MarketEngineeringRevenueForecasts(1995-2005)3-49
TrendsbyGeographicRegion3-50
PricingStrategyandTrendAnalysis3-52
CompetitiveStructure3-52
ForecastsoftheMalleablePenileImplantsMarket3-53
MarketOverviewandDefinitions3-53
MarketDrivers3-54
MarketEngineeringResearchMeasurementSystem3-55
MarketEngineeringRevenueForecasts(1995to2005)3-55
TrendsbyGeographicRegion3-57
PricingStrategyandTrendAnalysis3-58
CompetitiveStructure3-58
ForecastsoftheTransurethralTherapiesMarket3-59
MarketOverviewandDefinitions3-59
MarketDrivers3-60
MarketEngineeringResearchMeasurementSystem3-61
MarketEngineeringRevenueForecasts(1995to2005)3-62
TrendsbyGeographicRegion3-63
PricingStrategyandTrendAnalysis3-64
CompetitiveStructure3-65
ForecastsoftheOralTherapiesMarket3-65
MarketOverviewandDefinitions3-65
MarketDrivers3-66
MarketEngineeringResearchMeasurementSystem3-67
MarketEngineeringRevenueForecasts(1995to2005)3-68
TrendsbyGeographicRegion3-69
PricingStrategyandTrendAnalysis3-71
CompetitiveStructure3-71
ForecastsoftheIntercavernosalTherapiesMarket3-72
MarketOverviewandDefinitions3-72
MarketDrivers3-73
MarketEngineeringResearchMeasurementSystem3-74
MarketEngineeringRevenueForecasts(1995to2005)3-75
TrendsbyGeographicRegion3-76
PricingStrategyandTrendAnalysis3-77
CompetitiveStructure3-77
Chapter4
MarketEngineeringResearchfortheUnitedKingdom
ErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket4-1
MarketOverviewandDefinitions4-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-2
MarketDrivers4-2
MarketRestraints4-4
MarketForecasts4-5
TrendsbyProductType4-7
PricingStrategyandTrendAnalysis4-9
CompetitiveStructure4-9
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-10
ForecastsoftheVacuumPumpDevicesMarket4-12
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-12
MarketDrivers4-12
MarketForecasts4-13
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-14
ForecastsoftheInflatablePenileImplantsMarket4-16
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-16
MarketRestraints4-16
MarketForecasts4-16
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-17
ForecastsoftheMalleablePenileImplantsMarket4-18
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-18
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-20
ForecastsoftheTransurethralTherapiesMarket4-21
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-21
MarketDrivers4-21
MarketForecasts4-22
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-23
ForecastsoftheOralTherapiesMarket4-24
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-24
MarketRestraints4-24
MarketForecasts4-25
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-26
ForecastsoftheInjectableIntercavernosalTherapiesMarket4-27
MarketEngineeringUnitandRevenueForecasts(1995to2005)4-27
CompetitiveMarketShareAnalysis,TrendsandDiscussion4-28
Chapter5
MarketEngineeringResearchfortheGerman
ErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket5-1
MarketOverviewandDefinitions5-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-2
MarketDrivers5-2
MarketRestraints5-3
MarketForecasts5-5
TrendsbyProductType5-6
PricingStrategyandTrendAnalysis5-8
CompetitiveStructure5-9
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-10
ForecastsoftheVacuumPumpDevicesMarket5-12
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-12
MarketDrivers5-12
MarketForecasts5-12
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-14
ForecastsoftheInflatablePenileImplantsMarket5-15
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-15
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-16
ForecastsoftheMalleablePenileImplantsMarket5-17
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-17
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-18
ForecastsoftheTransurethralTherapiesMarket5-19
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-19
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-21
ForecastsoftheOralTherapiesMarket5-21
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-21
MarketDrivers5-21
MarketForecasts5-22
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-24
ForecastsoftheIntercavernosalTherapiesMarket5-24
MarketEngineeringUnitandRevenueForecasts(1995to2005)5-24
CompetitiveMarketShareAnalysis,TrendsandDiscussion5-26
Chapter6
MarketEngineeringResearchforthe
FrenchErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket6-1
MarketOverviewandDefinitions6-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-2
MarketDrivers6-2
MarketRestraints6-3
MarketForecasts6-4
OtherMarketandTechnologyTrendsandAnalyses6-6
PricingStrategyandTrendAnalysis6-8
CompetitiveStructure6-9
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-10
ForecastsoftheVacuumPumpDevicesMarket6-11
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-11
MarketRestraints6-11
MarketForecasts6-12
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-13
ForecastsoftheInflatablePenileImplantsMarket6-14
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-14
MarketRestraints6-14
MarketForecasts6-15
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-17
ForecastsoftheMalleablePenileImplantsMarket6-18
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-18
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-19
ForecastsoftheTransurethralTherapiesMarket6-21
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-21
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-22
ForecastsoftheOralTherapiesMarket6-23
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-23
MarketDrivers6-23
MarketForecasts6-24
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-25
ForecastsoftheIntercavernosalTherapiesMarket6-26
MarketEngineeringUnitandRevenueForecasts(1995to2005)6-26
CompetitiveMarketShareAnalysis,TrendsandDiscussion6-27
Chapter7
MarketEngineeringResearchforthe
ItalianErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket7-1
MarketOverviewandDefinitions7-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-2
MarketDrivers7-2
MarketRestraints7-3
MarketForecasts7-5
TrendsbyProductType7-7
PricingStrategyandTrendAnalysis7-9
CompetitiveStructure7-9
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-10
ForecastsoftheVacuumPumpDevicesMarket7-12
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-12
MarketRestraints7-12
MarketForecasts7-13
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-14
ForecastsoftheInflatablePenileImplantsMarket7-15
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-15
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-17
ForecastsoftheMalleablePenileImplantsMarket7-18
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-18
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-19
ForecastsoftheTransurethralTherapiesMarket7-20
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-20
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-22
ForecastsoftheOralTherapiesMarket7-22
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-22
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-24
ForecastsoftheIntercavernosalTherapiesMarket7-25
MarketEngineeringUnitandRevenueForecasts(1995to2005)7-25
MarketDrivers7-25
MarketForecasts7-25
CompetitiveMarketShareAnalysis,TrendsandDiscussion7-27
Chapter8
MarketEngineeringResearchforthe
ScandinavianErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket8-1
MarketOverviewandDefinitions8-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-3
MarketDrivers8-3
MarketRestraints8-4
MarketForecasts8-5
OtherMarketandTechnologyTrendsandAnalyses8-7
PricingStrategyandTrendAnalysis8-9
CompetitiveStructure8-10
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-11
ForecastsoftheVacuumPumpDevicesMarket8-13
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-13
MarketRestraints8-13
MarketForecasts8-14
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-15
ForecastsoftheInflatablePenileImplantsMarket8-17
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-17
MarketDrivers8-17
MarketForecasts8-18
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-19
ForecastsoftheMalleablePenileImplantsMarket8-20
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-20
MarketRestraints8-20
MarketForecasts8-21
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-22
ForecastsoftheTransurethralTherapiesMarket8-24
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-24
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-25
ForecastsfortheOralTherapiesMarket8-26
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-26
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-27
ForecastsoftheIntercavernosalTherapiesMarket8-27
MarketEngineeringUnitandRevenueForecasts(1995to2005)8-27
CompetitiveMarketShareAnalysis,TrendsandDiscussion8-29
Chapter9
MarketEngineeringResearchforthe
SpanishErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket9-1
MarketOverviewandDefinitions9-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-2
MarketDrivers9-2
MarketForecasts9-4
TrendsbyProductType9-6
PricingStrategyandTrendAnalysis9-8
CompetitiveStructure9-8
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-10
ForecastsoftheVacuumPumpDevicesMarket9-11
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-11
MarketRestraints9-11
MarketForecasts9-12
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-14
ForecastsoftheInflatablePenileImplantsMarket9-15
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-15
MarketDriversandRestraints9-15
MarketForecasts9-16
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-17
ForecastsoftheMalleablePenileImplantsMarket9-19
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-19
MarketDrivers9-19
MarketForecasts9-20
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-21
ForecastsoftheTransurethralTherapiesMarket9-22
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-22
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-23
ForecastsoftheOralTherapiesMarket9-24
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-24
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-25
ForecastsoftheIntercavernosalTherapiesMarket9-25
MarketEngineeringUnitandRevenueForecasts(1995to2005)9-25
MarketRestraints9-25
MarketForecasts9-26
CompetitiveMarketShareAnalysis,TrendsandDiscussion9-28
Chapter10
MarketEngineeringResearchfortheBenelux
ErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket10-1
MarketOverviewandDefinitions10-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-3
MarketDrivers10-3
MarketRestraints10-4
MarketForecasts10-5
OtherMarketandTechnologyTrendsandAnalyses10-6
PricingStrategyandTrendAnalysis10-8
CompetitiveStructure10-10
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-11
ForecastsoftheVacuumPumpDevicesMarket10-13
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-13
MarketRestraints10-13
MarketForecasts10-14
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-15
ForecastsoftheInflatablePenileImplantsMarket10-16
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-16
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-18
ForecastsoftheMalleablePenileImplantsMarket10-19
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-19
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-20
ForecastsoftheTransurethralTherapiesMarket10-22
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-22
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-23
ForecastsoftheOralTherapiesMarket10-23
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-23
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-25
ForecastsoftheIntercavernosalTherapiesMarket10-25
MarketEngineeringUnitandRevenueForecasts(1995to2005)10-25
CompetitiveMarketShareAnalysis,TrendsandDiscussion10-27
Chapter11
MarketEngineeringResearchforthe
Rest-of-EuropeErectileDysfunctionTherapiesandDevicesMarket
ForecastsoftheTotalMarket11-1
MarketOverviewandDefinitions11-1
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-3
MarketDrivers11-3
MarketRestraints11-4
MarketForecasts11-5
TrendsbyProductType11-7
PricingStrategyandTrendAnalysis11-8
CompetitiveStructure11-9
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-11
ForecastsoftheVacuumPumpDevicesMarket11-12
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-12
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-14
ForecastsoftheInflatablePenileImplantsMarket11-15
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-15
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-17
ForecastsoftheMalleablePenileImplantsMarket11-18
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-18
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-20
ForecastsoftheTransurethralTherapiesMarket11-21
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-21
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-22
ForecastsoftheOralTherapiesMarket11-22
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-22
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-24
ForecastsoftheIntercavernosalTherapiesMarket11-25
MarketEngineeringUnitandRevenueForecasts(1995to2005)11-25
CompetitiveMarketShareAnalysis,TrendsandDiscussion11-26
Chapter12
MarketEngineeringStrategy
WhatIsMarketEngineeringStrategy?12-1
HowtoImprovetheMarketEngineeringStrategyDevelopmentProcess12-1
MeasurementsThatAddressChallengestotheIndustry12-2
MeasurementsThatShowTrends12-2
GoalsBasedonMarketMeasurements12-2
StrategySegmentationSystem12-3
MarketEngineeringStrategicRecommendations12-4
StrategiesBasedonProductInnovation12-4
StrategiesBasedonInformingandMarketingtoPatients12-4
StrategiesBasedonPromotingGreaterKnowledgeAboutErectileDysfunctionintheMedical
Community12-5
StrategiesBasedonFindingNewWaystoReachPatients12-6
Chapter13
MarketEngineeringPlanninginthe
ErectileDysfunctionTherapiesandDevicesIndustry
IntegratingMarketEngineeringintotheBusinessPlanningProcess13-1
CurrentCompanyMarketPosition13-1
DesiredMarketPosition:GoalSetting13-2
DefiningtheStrategy13-2
DevelopingtheActionPlan13-2
Chapter14
ImplementationofMarketEngineering
IntroductionandSummary14-1
HowtoImplementMarketEngineeringinaCompany14-2
CommittingTopManagementtoPlanImplementation14-2
CreatingtheTeam14-3
TrainingtheTeam14-3
KeepingtheTeamInvolvedandInformed14-3
TeamAgreementandCommitment14-3
IncentiveSystemstoDriveProgress14-3
Team-BuildingSkills14-3
MakingFullUseofCommunicationSystems14-4
UsingtheMarketEngineeringNavigationalSystem14-4
CreatingandUsingaFeedbackLoop14-4
HowtoMaketheMostofThisMarketEngineeringReport14-4
TopTenWaysToMaximisetheValueofthisReport14-5
TwelveStepstoSuccess—TheMarketEngineeringTaskForce14-5
MarketEngineeringTaskForceRetreat—SellingtheMarketEngineeringConcept14-5
Chapter15
MarketEngineeringMonitoringofthe
ErectileDysfunctionTherapiesandDevicesIndustry
ThePurposeofMarketEngineeringMonitoring15-1
HowtoDesignaSuccessfulMonitoringProgramme15-1
TenElementsofaSuccessfulMonitoringProgramme15-1
Frost&Sullivan'sStrategicRecommendationsforFurtherResearch15-2
RecommendationsfortheMarketingDepartment15-3
RecommendationsfortheSalesDepartment15-5
RecommendationsfortheProductDevelopmentDepartment15-8
RecommendationsforCorporateManagementandBusinessDevelopment15-10
Chapter16
ProfilesofSelectedCompanies
Chapter17
DatabaseofKeyIndustryParticpants
MarketParticipants17-1
RelatedCompanies17-3
Erectile dysfunction has been recognised as a problem throughout history, although the condition has only really received effective medical attention during the last 30 years or so. During the historical period covered by this report, treatment for erectile dysfunction has undergone a period of reasonable growth, with the pace of development accelerating considerably during the 1990s. From having a small range of implants, vacuum pumps and unlicensed or less-effective therapies available, patients can now benefit from a broad range of medical devices and pharmaceutical therapies which is expected to continue to expand during the first part of the millennium.
The launch of Caverject (first launched in some parts of Europe in 1994) had a dramatic effect on the market. Caverject received widespread acceptance amongst physicians and offered patients a highly effective therapy. Intercavernosal therapies such as Caverject have come to be accepted as a "gold standard" in treating erectile dysfunction and are also used as diagnostic tools.