Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

SummaryofMajorFindings1-2

MarketGrowthOpportunities1-2

KeyIndustryChallenges1-3

MarketMaturation1-3

StabilityandPalatabilityofBVitamins1-4

KeyMarketDrivers1-4

ConsumerTrendTowardsPreventiveMedication1-4

RisingFoodFortificationTrend1-4

KeyMarketRestraints1-4

DecreasingProfitMargins1-4

MaturityofKeyEnd-userSegments1-5

TrendsbyApplication1-5

AnimalFeed1-5

HumanNutrition1-5

OtherApplications1-5

Pharmaceuticals1-6

Cosmetics1-6

CompetitiveStructure1-6

ExamplesofConclusionsandRecommendations1-6

Chapter2

IntroductiontotheTotalVitaminBMarket

IntroductiontotheMarket2-1

IntroductiontoVitamins2-1

VitaminB—ProductTypesandProperties2-2

MarketDynamics2-3

IndustryStructure2-3

AnimalFeed2-4

HumanNutrition2-4

FoodandBeverage2-4

DietarySupplements2-5

Pharmaceuticals2-5

Cosmeceuticals2-5

ExamplesofMergersandAcquisitions2-5

ReillyandRutherfordChemicals2-5

BASFJapanLtd.AcquiredAllSharesofBASFTakeda2-5

DSM.N.VAcquiredF.Hoffmann-LaRocheLtd2-6

ChinaNationalChemicalCorporation(ChemChina)AcquiredAdisseo2-6

ReillyAcquiredVitaminB3BusinessofDegussaAG2-6

ExamplesofAlliancesandJointVentures2-6

DSMandNorthChinaPharmaceuticalGroupCorporationLtd.(NCPC)2-6

BASFAGandFortitech，Inc.2-7

Legislation2-7

ExamplesofKeyLegislationandDevelopments2-7

DietarySupplements2-7

FoodFortification2-7

AnimalFeed2-8

ExamplesofCompanyProfiles2-8

DSM2-8

CorporateOverview2-8

CompanyHistoryandCurrentActivities2-8

ProductRange2-9

ActivityintheVitaminsMarket2-9

FinancialResults2-9

ExamplesofIndustryActivity2-9

BASF2-10

BASFAktiengesellschaft2-10

CompanyOverview2-10

CompanyHistoryandCurrentActivities2-10

ProductRange2-10

ActivityintheVitaminsMarket2-11

FinancialResults2-11

ExamplesofIndustryActivity2-11

Adisseo2-11

AdisseoHeadquarters2-11

CompanyOverview2-12

CompanyHistoryandCurrentActivities2-12

ProductRange2-12

ActivityintheVitaminsMarket2-12

FinancialResults2-12

ExamplesofIndustryActivity2-13

Lonza2-13

LonzaHeadquarters2-13

CompanyOverview2-13

CompanyHistoryandCurrentActivities2-13

ProductRange2-14

ActivityintheVitaminsMarket2-14

FinancialResults2-14

ExamplesofIndustryActivity2-14

Chapter3

ExamplesofIndustryChallengesandStrategicRecommendations

ExamplesofIndustryChallengesandStrategicRecommendations3-1

IndustryChallenges3-1

MarketMaturation3-1

StabilityandPalatabilityofBVitamins3-2

ContradictingMediaReports3-2

StrategicRecommendations3-3

1.StrategiestoSustaininaMatureMarket3-4

AlliancesandJointVentures3-4

RetentionStrategy3-4

MarketExpansion3-4

NicheStrategy3-5

Differentiation3-5

2.StrategiestoOvercomeTechnologicalChallenges3-5

3.StrategiestoCounterConflictingMediaReports3-6

Chapter4

StrategicAnalysisoftheTotalVitaminBMarket

MarketOverview4-1

Introduction4-1

ResearchMethodologyandScope4-2

ResearchMethodology4-2

ResearchScope4-3

MarketDrivers4-3

ConsumerTrendTowardsPreventiveMedication4-4

RisingFoodFortificationTrend4-4

FavorableGovernmentRegulationDrivesDemandforBVitamins4-5

AgingDemographicsDrivesDemandforBVitamins4-5

IncreasingDemandforBVitaminsinCosmeticsIndustry4-6

ConsolidationofVitaminsMarket4-6

MarketRestraints4-6

DecreasingProfitMargins4-7

MaturityofKeyEnd-userSegments4-7

LackofInnovationintheBVitaminsMarket4-7

ForecastandTrends4-8

MarketEngineeringMeasurements4-8

UnitShipmentandRevenueForecasts4-8

PricingAnalysis4-10

KeyTrends4-11

ProductandApplicationAnalysis4-11

AnimalFeed4-12

HumanNutrition4-12

OtherApplications4-12

Pharmaceuticals4-12

Cosmetics4-13

CompetitiveAnalysis4-13

CompetitiveStructure4-13

Competitors4-14

DistributionStructure4-14

KeyEnd-userGroups4-14

CompetitiveFactors4-14

ThreatofNewEntrants:Low4-15

ThreatofSubstituteProducts:Low4-16

BargainingPowerofSuppliers:High4-16

BargainingPowerofBuyers:Low4-16

RivalryAmongExistingFirms:High4-17

MarketShareAnalysis4-17

Chapter5

StrategicAnalysisoftheVitaminB3(Niacin)Market

MarketOverview5-1

Introduction5-1

MarketDrivers5-1

ProvenBenefitsofVitaminB3EncouragesitsUseinAnimalFeed5-2

GrowingDemandforAnti-cholesterolDrugs5-2

IncreasingDemandforAnti-agingProducts5-3

MarketRestraints5-3

NegativeEffectsofNiacinOver-dosing5-3

ForecastandTrends5-4

MarketEngineeringMeasurements5-4

UnitShipmentandRevenueForecasts5-4

PricingAnalysis5-6

ProductandApplicationAnalysis5-7

AnimalFeed5-8

HumanNutrition5-9

OtherApplications5-9

CompetitiveAnalysis5-9

CompetitiveStructure5-9

DistributionStructure5-10

KeyEnd-userGroups5-10

CompetitiveFactors5-10

MarketShareAnalysis5-11

Chapter6

StrategicAnalysisofVitaminB7(Biotin)Market

MarketOverview6-1

Introduction6-1

MarketDrivers6-1

IndispensableRoleofBiotininAnimalNutrition6-2

PositiveEffectsofBiotinSupplementationonGlycemicControl6-2

IncreasingUseofBiotininCosmetics6-2

MarketRestraints6-3

ForecastandTrends6-3

MarketEngineeringMeasurements6-3

UnitShipmentandRevenueForecasts6-4

PricingAnalysis6-6

ProductandApplicationAnalysis6-7

AnimalFeed6-8

HumanNutrition6-9

OtherApplications6-9

CompetitiveAnalysis6-9

CompetitiveStructure6-9

Competition6-10

DistributionStructure6-10

KeyEnd-userGroups6-10

CompetitiveFactors6-10

KeyMarketParticipants6-10

Chapter7

StrategicAnalysisofVitaminB9(FolicAcid)Market

MarketOverview7-1

Introduction7-1

MarketDrivers7-1

MandatoryFolateFortificationDrivesMarketGrowth7-2

GrowingConsumerAwarenessAugmentsDemand7-2

AgingDemographicsDrivesDemand7-3

MarketRestraints7-3

ConflictingClinicalStudiesImpedeGrowth7-3

ForecastandTrends7-4

MarketEngineeringMeasurements7-4

UnitShipmentandRevenueForecasts7-4

PricingAnalysis7-6

ProductandApplicationAnalysis7-7

AnimalFeed7-8

HumanNutrition7-8

OtherApplications7-8

CompetitiveAnalysis7-9

CompetitiveStructure7-9

Competitors7-9

DistributionStructure7-9

KeyEnd-userGroups7-9

CompetitiveFactors7-10

KeyMarketParticipants7-10

Chapter8

StrategicAnalysisofVitaminB12(Cobalamin)Market

MarketOverview8-1

Introduction8-1

MarketDrivers8-1

BenefitsofVitaminB12inBoneWastingDisorders8-2

SteadyIncreaseinConsumersShifttowardVegetarianism8-2

MarketRestraints8-3

MarketOversupplyImpedesRevenueGrowth8-3

ForecastandTrends8-3

MarketEngineeringMeasurements8-3

UnitShipmentandRevenueForecasts8-4

PricingAnalysis8-6

ProductandApplicationAnalysis8-7

AnimalFeed8-8

HumanNutrition8-8

OtherApplications8-8

CompetitiveAnalysis8-9

CompetitiveStructure8-9

Competition8-9

DistributionStructure8-9

KeyEnd-userGroups8-9

CompetitiveFactors8-10

KeyMarketParticipants8-10

Chapter9

StrategicAnalysisoftheOtherVitaminBMarket

MarketOverview9-1

Introduction9-1

MarketDrivers9-1

BenefitsintheTreatmentofPremenstrualSyndrome(PMS)9-2

TreatmentofCataractwithVitaminB9-2

MarketRestraints9-2

MaturingEnd-userSegments9-3

ForecastandTrends9-3

MarketEngineeringMeasurements9-3

UnitShipmentandRevenueForecasts9-4

PricingAnalysis9-6

ProductandApplicationAnalysis9-7

AnimalFeed9-8

HumanNutrition9-8

OtherApplications9-9

CompetitiveAnalysis9-9

CompetitiveStructure9-9

Competition9-9

DistributionStructure9-10

KeyEnd-userGroups9-10

CompetitiveFactors9-10

KeyMarketParticipants9-10

Chapter10

DatabaseofKeyIndustryParticipants

KeyIndustryParticipants10-1

KeyParticipants10-1

Chapter11

DecisionSupportDatabase

DSDTables11-1

LivestockProduction11-1

MortalityduetoCoronaryHeartDisease11-2

PopulationAbove65Years11-3

U.S. Vitamin B Markets