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CHAPTER 1 OVERVIEW OF WATER HEATER
1.1 Introduction of water heater
1.1.1 Definition and classification of water heaters
1.1.2 Performance Comparison of three categories of water heaters
1.1.3 Overview of the central water heater
1.2 Electric water heater
1.2.1 Definition and classification of electric water heaters
1.2.2 Three major factors affecting the use of electric water heaters
1.2.3 The main energy-saving technology of electric water heaters
1.2.4 Comparison of advantages and disadvantages of several electric water heaters
1.3 Gas water heater
1.3.1 Definition of gas water heater
1.3.2 Type of gas water heater
1.3.3 The working principle of gas water heater
1.4 Solar water heater
1.4.1 Definition of solar water heater
1.4.2 Type of solar water heater
1.4.3 Construction of solar water heater
1.4.4 The working principle of solar water heater
1.5 Heat pump water heater
1.5.1 Definition of heat pump water heater
1.5.2 Classification of heat pump water heater
1.5.3 The working principle of heat pump water heater
1.5.4 Features of heat pump water heater
CHAPTER 2 ANALYSIS ON THE DEVELOPMENT OF WATER HEATER INDUSTRY BETWEEN 2011 AND 2012
2.1 Analysis on the development of international water heater industry between 2011 and 2012
2.1.1 The development situation of foreign water heater industry
2.1.2 Overview of the North American water heater market
2.1.3 Overview of the U.S. instant water heater market
2.1.4 Analysis of the Austrian solar water heater market
2.1.5 Analysis of the Belgian solar water heater market
2.1.6 Several countries policies in support of the development of heat pump water heater industry
2.2 Overview of China's water heater industry development between 2011 and 2012
2.2.1 The three levels of traditional water heater market
2.2.2 Development review of China's water heater industry in 2010
2.2.3 Development overview of China's water heater industry in 2011
2.2.4 Development status of China's water heater industry in 2012
2.3 Regional development of China's water heater industry between 2011 and 2012
2.3.1 Development overview of Kunming water heater industry
2.3.2 Water heaters that made in Chongqing go global
2.3.3 Development overview of Changsha water heater market
CHAPTER 3 ANALYSIS ON THE DEVELOPMENT OF ELECTRIC WATER HEATER BETWEEN 2011 AND 2012
3.1 Development overview of China's electric water heater market between 2011 and 2012
3.1.1 Several camps of China's electric water heater market
3.1.2 Technology innovation process of China's electric water heater
3.1.3 Analysis on the consumption of China's electric water heater market
3.1.4 China's electric water heater consumption become localized and high-end
3.1.5 The reasons for change of electric water heater market
3.1.6 China's electric water heater enterprises take differentiated marketing road
3.2 Analysis on household electric water heater output of the national and major provinces between 2010 and July 2012
3.2.1 Analysis on household electric water heater output of the national and major provinces in 2010
3.2.1 Analysis on household electric water heater output of the national and major provinces in 2011
3.2.3 Analysis on household electric water heater output of the national and major provinces from Jan. to July. 2012
3.3 Analysis on the development of instant electric water heater between 2011 and 2012
3.3.1Three advantages of instant electric water heater
3.3.2 Three disadvantages of instant electric water heater
3.3.3 Marketing analysis of instant electric water heater
3.3.4 Development condition of Kunming instant electric water heater market
3.3.5 The main problems of instant electric water heater industry
CHAPTER 4 ANALYSIS ON THE DEVELOPMENT OF GAS WATER HEATER BETWEEN 2011 AND 2012
4.1 Overview of China's gas water heater industry
4.1.1 Operating characteristics of China's gas water heater market
4.1.2 China gas water heater industry need to be high-end
4.1.3 Technological innovation of China's household gas water heater
4.1.4 Development overview of China's condensing gas water heater
4.2 Analysis of China's gas water heater market between 2010 and 2012
4.2.1 China's gas water heater industry faced reshuffle in 2010
4.2.2 Analysis of China's gas water heater industry in 2011
4.2.3 Analysis of China's gas water heater industry in 2012
4.3 Analysis on household gas water heater output of the national and major provinces between 2010 and July 2012
4.3.1 Analysis on household gas water heater output of the national and major provinces in 2010
4.3.2 Analysis on household gas water heater output of the national and major provinces in 2011
4.3.3 Analysis on household gas water heater output of the national and major provinces from Jan. to July. 2012
CHAPTER 5 ANALYSIS ON THE DEVELOPMENT OF SOLAR WATER HEATER BETWEEN 2011 AND 2012
5.1 Development of China's solar water heater industry
5.1.1 Development review of China's solar water heater industry
5.1.2 Operating characteristics of China's solar water heater industry
5.1.3 China's solar water heater industry accelerates the pace of development
5.1.4 OEM development status of China's solar water heater market
5.2 Analysis of China's solar water heater industry between 2010 and 2012
5.2.1 Development overview of China's solar water heater industry in 2010
5.2.2 Brand development of China's solar water heater industry in 2010
5.2.3 Development status of China's solar water heater industry in 2011
5.2.4 Development status of China's solar water heater industry in 2012
5.3 Analysis of China's rural solar water heater market between 2010 and 2012
5.3.1 Application technology of solar water heaters in rural markets
5.3.2 The characteristics of solar water heater market in rural China
5.3.3 Strategies for solar water heaters into the rural market
5.3.4 Development prospects of China's rural solar water heater market
5.4 Analysis of China's solar water heater regional market
5.4.1 Analysis of Guangdong solar water heater market
5.4.2 Analysis of Yunnan solar water heater market
5.4.3 Analysis of Jiangxi solar water heater market
5.4.4 Analysis of Ningbo solar water heater market
5.4.5 Hainan will speed up the popularization of solar water heating system
5.5 Marketing of solar water heater between 2011 and 2012
5.5.1 Construction of solar water heater marketing channels
5.5.2 Marketing innovation strategy of solar water heater
5.5.3 Future trends of solar water heater marketing model
5.6 Overview of building integrated solar water heater between 2011 and 2012
5.6.1 Concept and advantages of building integrated solar water heater
5.6.2 The main form of building integrated solar water heater
5.6.3 The means of building integrated solar water heater
5.6.4 Development status of China's building integrated solar water heater
5.6.5 The points for attention in the development of China's building integrated solar water heater
5.7 Problems and measures in the development of China's solar water heater industry between 2011 and 2012
5.7.1 The main problems of China's solar water heater market
5.7.2 Restricting factors in the development of solar water heater industry
5.7.3 Hidden worries in the development of China's solar water heater industry
5.7.4 Development strategy of China's solar water heater industry
5.7.5 Analysis of the cooperation-competition strategy of China's solar water heater industry
5.7.6 Development proposals for China's solar water heater enterprises
CHAPTER 6 ANALYSIS ON THE DEVELOPMENT OF HEAT PUMP WATER HEATER BETWEEN 2011 AND 2012
6.1 Development status of Chinese heat pump water heater
6.1.1 The rise and development characteristics of China's heat pump water heater market
6.1.2 Comparative analysis of two types of China's heat pump water heater market
6.1.3 The high-end trend of China's heat pump water heater market
6.1.4 Analysis of China's heat pump competition
6.1.5 Analysis on the change of China's air-source heat pump water heater industry
6.2 Analysis of China's air-source heat pump water heater industry between 2010 and 2012
6.2.1 Development of China's air-source heat pump water heater industry in 2010
6.2.2 Development of China's air-source heat pump water heater industry in 2011
6.2.3 Development of China's air-source heat pump water heater industry in 2012
6.3 Problems and measures in the development of China's heat pump water heater industry between 2011 and 2012
6.3.1 The low consumer awareness of China's heat pump water heater market
6.3.2 The technology bottleneck of China's heat pump water heater industry
6.3.3 Other factors restricting China' heat pump water heater development
6.3.4 Development strategy of China's air-source heat pump water heater
CHAPTER 7 ANALYSIS OF WATER HEATER COMPETITION BETWEEN 2011 AND 2012
7.1 Competition status of water heater industry
7.1.1 Competition pattern of China's water heater industry
7.1.2 Changes of the competition pattern in China's water heater market
7.1.3 Water heater industry competitive situation in the "home appliances going to the countryside" background
7.1.4 The "North-South competition" of China's water heater industry
7.2 Competition status of electric water heater market
7.2.1 Two competitive schools of China's electric water heater market
7.2.2 Analysis of the confrontation of Chinese and foreign water heater brands
7.2.3 Competition features of China's electric water heater brands
7.2.4 Competition situation of China's electric water heater brands
7.2.5 Analysis of the confrontation of the old and new water heater brands
7.3 Competition status of gas water heater market
7.3.1 Three confronting camps and characteristics of China's gas water heater market
7.3.2 Competition features of China's gas water heater brands
7.3.3 Competition review of China's gas water heater brands
7.3.4 Competition status of China's gas water heater brands
7.4 Competition status of solar water heater market
7.4.1 Competition pattern of China's solar water heater brands
7.4.2 The new sequence in China's solar water heater market
7.4.3 The changes of competition focus in China's solar water heater market
7.4.4 Competition status of China's solar water heater brands
CHAPTER8 KEY ENTERPRISES ABROAD OF WATER HEATER INDUSTRY BETWEEN 2011 AND 2012
8.1 Ariston
8.1.1 Company profile
8.1.2 Analysis of the market layout of Ariston Group in China
8.1.3 Ariston created new sales channels
8.1.4 Ariston brand stores emerged as the times require
8.1.5 Ariston "Pro Tech" upgraded again
8.2 A.O. Smith
8.2.1 Company profile
8.2.2 A.O. Smith accelerated market expansion in China
8.2.3 Operating condition of A.O. Smith in 2010
8.2.4 Safety technology of A.O. Smith gas water heater upgraded again in 2010
8.2.5 Operating condition of A.O. Smith in 2011
8.3 Siemens
8.3.1 Company profile
8.3.2 Siemens accelerated the pace into Chinese electric water heater market
8.3.3 Siemens electric water heater welcomed by the market
8.4 Whirlpool
8.4.1 Company profile
8.4.2 Operating condition of Whirlpool in 2010
8.4.3 Operating condition of Whirlpool in 2011
8.4.4 Operating condition of Whirlpool in the first half of 2012
8.4.5 Whirlpool water heaters are popular in the Chinese market
8.5 Noritz
8.5.1 Company profile
8.5.2 Investment strategies of Noritz under the financial crisis
8.5.3 Noritz water heaters opened intelligent road
CHAPTER 9 CHINA'S KEY ENTERPRISES OF WATER HEATER INDUSTRY BETWEEN 2010 AND 2012
9.1 Guangdong Macro Co., Ltd.
9.1.1 Company profile
9.1.2 Operating status of Macro in 2010
9.1.3 Operating status of Macro in 2011
9.1.4 Operating status of Macro between Jan. and June. 2012
9.1.5 Macro water heaters highlight green development
9.2 Qingdao Haier Co., Ltd.
9.2.1 Company profile
9.2.2 Operating status of Qingdao Haier in 2010
9.2.3 Operating status of Qingdao Haier in 2011
9.2.4 Operating status of Qingdao Haier between Jan. and June. 2012
9.3 Zhongshan Vatti Gas Appliance Stock Co., Ltd.
9.3.1 Company profile
9.3.2 Operating status of Vatti in 2010
9.3.3 Operating status of Vatti in 2011
9.3.4 Operating status of Vatti between Jan. and June. 2012
9.4 Guangdong Vanward Croup Co., Ltd.
9.4.1 Company profile
9.4.2 Vanward gas water heaters have the world's leading energy-saving technology
9.4.3 Vanward active layout of rural water heater market
9.5 Himin Solar Energy Group Co., Ltd.
9.5.1 Company profile
9.5.2 Himin "Three Cycle Model" analysis
9.5.3 Future marketing strategy of Himin solar water heaters
9.6 Sunrain Solar Energy Co., Ltd.
9.6.1 Company profile
9.6.2 Sunrain solar water heater market record was excellent
9.6.3 Sunrain marketing analysis
9.7 Huayang Solar Energy Co., Ltd.
9.7.1 Company profile
9.7.2Review of Huayang trans-regional development strategy
9.7.3 Huayang Solar emphasis on promoting energy efficiency and standardization
9.8 Shandong Linuo Paradigma Solar Energy Co., Ltd.
9.8.1 Company profile
9.8.2 The winning factors of Linuo Paradigma to the countryside market
9.8.3 Linuo Paradigma took the lead in introducing Chinese culture factor
CHAPTER 10 INVESTMENT ANALYSIS AND FUTURE DEVELOPMENT FORECAST OF WATER HEATER INDUSTRY
10.1 Investment analysis of China's water heater industry
10.1.1 The investment characteristics and benefits of solar water heater
10.1.2 Investment condition of China's electric water heater industry
10.1.3 Air-source water heater into new hotspots for investment
10.2 Investment prospects of China's water heater industry
10.2.1 Rural market has strong demand of water heaters
10.2.2 Tantalizing prospect of China's solar water heater market
10.2.3 Broad prospects of air heat pump water heater market
10.2.4 China's electromagnetic water heater market has a bright future
10.2.5 The future development of the central water heater has unlimited business opportunities
10.3 Analysis of the future development of the water heater industry
10.3.1 Forecast of China's water heater industry from 2013 to 2017
10.3.2 Analysis of the future development of China's solar water heater industry
10.3.3 The development trends of China's gas water heater industry
10.3.4 The development trends of China's heat pump water heaters
Appendix
Appendix Ⅰ: Specification of domestic solar water heating systems
Appendix Ⅱ: Heat pump water heater for commercial & industrial and similar appication
After years of development, China’s water heater industry has been gradually expanded. The product type only had gas water heater years ago, but now it consists of gas, electric, solar, air (heat pump) water heaters and other types.
Since 2010, the country continues to advance the home appliances to the countryside and energy subsidies policies, to improve some water heater product prices, and expand the scope of subsidies. It has brought more opportunities for enterprises to speed up the adjustment of industrial structure and enhance the core competitiveness. The effect of policies has been enlarged and the domestic market continued hit, therefore, the water heater industry grew rapidly. In 2010, retail sales of China’s water heater industry was more than 46.5 billion yuan, retail volume was over 28 million units. In 2011, retail volume amounted to 28,030,000 of water heaters, and retail sales reached 38.4 billion yuan. From January to July 2012, export of China’s water heater whole products rose 5% compared with that in the same period of 2011. The explosive growth of air-source water heater, changing 10 years water heater market situation that dominated by electricity, gas, solar water heaters, formed a initial market pattern that composed mainly of four type water heaters. From the market competition perspective, gas water heaters and electric water heaters are relatively stable, Macro, Vanward, Haier brand occupy a large market advantage.
With the improvement of living standards and living conditions in China, the water heater market is growing rapidly, the products have become abundant. From the main technical trend of each product, energy-saving, environmental protection has become the consensus. Traditional water heaters (electric, gas) and energy-saving water heaters (solar energy, air energy, condensing gas) were evenly matched and split the market in 2010. In the background of the national energy saving strategies and the “Twelfth Five-Year Plan”, energy-saving water heaters that with new energy and renewable energy as the representative, are expected to exceed the traditional water heater market that represented by electric and fuel energy.
Investment & Forecast Report on China Water Heater Market, the Year of 2013-2017, which is released by CIConsulting, has 10 chapters. Firstly, it introduces the definition, classifications and the basic characteristics of various types of water heaters, and then it analyzes present situations of the water heater industry at home and abroad, followed by specifically analysis of the developments of electric water heaters, gas water heaters, solar water heaters, heat pump water heaters. Subsequently, the report analyses the competition of water heater industry and key enterprises operating conditions. Finally, the development trends of the water heater industry are analyzed in this report.
Data of this report are primarily from the National Bureau of Statistics, the Ministry of Commerce, Ministry of Finance, Industrial Research Center of CIConsulting, Marketing Research Center of CIConsulting, China Household Electrical Appliances Association, as well as domestic and foreign publications. Data are authoritative, detailed and rich. Besides, through the professional analysis and forecasting model, the industry’s core development indicators have been scientifically forecasted. This report will be your indispensable reference, if you or your organization want an in-depth understanding of water heater market, or want to invest in water heater industry.
外商投資企業(yè)協(xié)會(huì)會(huì)員單位
最具品牌價(jià)值行業(yè)門戶
發(fā)改委十佳創(chuàng)新案例金典獎(jiǎng)
電子行業(yè)協(xié)會(huì)副會(huì)長單位
哈爾濱最佳項(xiàng)目策劃智庫單位
深圳市商業(yè)聯(lián)合會(huì)會(huì)員單位
珠海招商合伙人
重慶市產(chǎn)業(yè)招商聯(lián)盟單位
中投顧問協(xié)辦的濟(jì)陽區(qū)（深圳） "新能源汽車產(chǎn)業(yè)"專題推介會(huì)
中投顧問受邀為合肥市投促部門作機(jī)器人產(chǎn)業(yè)招商培訓(xùn)
中投顧問為珠海全市招商系統(tǒng)培訓(xùn)產(chǎn)業(yè)招商大腦獲得圓滿成功
中投顧問為漢中市作"大數(shù)據(jù)招商、精準(zhǔn)招商"培訓(xùn)
中投顧問項(xiàng)目組赴安慶迎江經(jīng)開區(qū)調(diào)研
湖州市吳興區(qū)駐深辦來訪中投顧問
河北邢臺(tái)南宮市駐深領(lǐng)導(dǎo)赴中投顧問拜訪
中投顧問陪同廣州某經(jīng)開區(qū)領(lǐng)導(dǎo)赴外商協(xié)會(huì)治談合作
